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Increasing Your Online Presence With a Website

One of the best reasons for a business to have a website, is because of the need of an online presence.  Perhaps your website will not pick up thousands of searches through Google everyday, but a company without a presence online is sorely behind the pack. 


Today, when you walk into an office or look up a company you do so on the internet.  The days of ringing up a company to find out information is over. First and foremost, your potential visitors and customers will go online to find information. 


Reasons for the need of an Online Presence

There are so many reasons for the need of having a presence online. Read the following points:

  • If your brand isn't online then you are missing out on a large range of customers and money.  It is a must-have requirement in today's society and culture.  Having a website is 24hr a day, 7 days a week, 365 days a year exposure to everyone.  You can't beat that! 

  • Next time a customer rings you, you can simply refer them to the website where they will be able to find "more information".   The cost of a website is minimalistic in the extreme compared to the costs of brochures, pamphlets and other off-line advertising.

  • Another great benefit to having an online presence in the form of a website or blog, is the fact that things can be updated and changed for next to no costs.  When you have finalized your printed material and its all printed, there is no going back!  If you have a website, you can update and change whatever you want, whenever you want.

  • Internet marketing through websites is a fair fight between small and large businesses.  Previously in printed materials and offline advertising large companies would always have a huge advantage over small businesses just due to the fact that they have a larger amount of resources.   Although larger companies do still have the upper hand on the online world, the gap has been significantly shrunk.  A small business, with a small budget, can still build a great online presence that competes with a company thousands of times bigger.

  • Up to the time of the internet, companies were often restricted to the local area, simply because they could not advertise to the larger community.  With the internet, people can now advertise to the world and ship worldwide, this allows for a greater variety of choices (for the customer) and a greater amount of revenue (for the business). 

  • With an online presence you can start linking your business with other companies around the world.  They can link to your site and you can link to them, this way you guys can grow together and form strong partnerships in the workforce.


Having an online presence is no longer a choice if you want your company to survive in this crazy world.  For a company to exist they must invest in a presence online, so that they can fairly compete on the new biggest arena.

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